McCormick, Helen
94  results:
Search for persons X
?
1

Exploring how different ages of consumers shop on women's f..:

Boardman, Rosy ; McCormick, Helen
International Journal of Human-Computer Studies.  177 (2023)  - p. 103064 , 2023
 
?
 
?
6

Social media influencers' narrative strategies to create eW..:

Zhou, Shuang ; Barnes, Liz ; McCormick, Helen.
International Journal of Information Management.  59 (2021)  - p. 102293 , 2021
 
?
7

Sustainable knowledge from consumer perspective addressing ..:

Yan, Songyi ; Henninger, Claudia Elisabeth ; Jones, Celina.
Journal of Fashion Marketing and Management: An International Journal.  24 (2020)  3 - p. 437-454 , 2020
 
?
8

The impact of product presentation on decision-making and p..:

Boardman, Rosy ; McCormick, Helen
Qualitative Market Research: An International Journal.  22 (2019)  3 - p. 365-380 , 2019
 
?
9

Shopping channel preference and usage motivations: Explorin..:

Boardman, Rosy ; McCormick, Helen
Journal of Fashion Marketing and Management: An International Journal.  22 (2018)  2 - p. 270-284 , 2018
 
?
11

Consumers' emotional responses to the Christmas TV advertis..:

Cartwright, Joanna ; McCormick, Helen ; Warnaby, Gary
Journal of Retailing and Consumer Services.  29 (2016)  - p. 82-91 , 2016
 
?
 
?
15

Marketing design elements of mobile fashion retail apps:

Magrath, Victoria ; McCormick, Helen
Journal of Fashion Marketing and Management: An International Journal.  17 (2013)  1 - p. 115-134 , 2013
 
1-15