I agree that this site is using cookies. You can find further informations
here
.
X
Login
My folder (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
Show Desktop-Version
Toggle navigation
Merrilees, Bill
102
results:
Articles (Online) X
Search for persons
X
Sorted by: Relevance
Sorted by: Year
?
1
"I'm mindfully green": examining the determinants of guest ..:
Dharmesti, Maria
;
Merrilees, Bill
;
Winata, Lanita
Journal of Hospitality Marketing & Management. 29 (2020) 7 - p. 830-847 , 2020
Link:
https://doi.org/10.1080/..
?
2
Companion shopping: the influence on mall brand experiences:
Merrilees, Bill
;
Miller, Dale
Marketing Intelligence & Planning. 37 (2019) 4 - p. 465-478 , 2019
Link:
https://doi.org/10.1108/..
?
3
Volunteer Retention Motives and Determinants across the Vol..:
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
Journal of Nonprofit & Public Sector Marketing. 32 (2019) 1 - p. 25-46 , 2019
Link:
https://doi.org/10.1080/..
?
4
Female franchisees; a lost opportunity for franchising sect..:
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
...
Journal of Strategic Marketing. 28 (2018) 2 - p. 107-122 , 2018
Link:
https://doi.org/10.1080/..
?
5
Customer brand co-creation behavior: conceptualization and ..:
France, Cassandra
;
Grace, Debra
;
Merrilees, Bill
.
Marketing Intelligence & Planning. 36 (2018) 3 - p. 334-348 , 2018
Link:
https://doi.org/10.1108/..
?
6
How brand-oriented strategy affects the financial performan..:
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Sultan, Parves
.
Journal of Business & Industrial Marketing. 33 (2018) 3 - p. 303-315 , 2018
Link:
https://doi.org/10.1108/..
?
7
Strategic and Operational Perspectives of SME Brand Managem..:
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
Journal of Small Business Management. 57 (2017) 3 - p. 943-965 , 2017
Link:
https://doi.org/10.1111/..
?
8
The role of staff engagement in facilitating staff-led valu..:
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
Journal of Service Management. 28 (2017) 2 - p. 250-264 , 2017
Link:
https://doi.org/10.1108/..
?
9
Nation branding: Concepts, issues, practice (second edition:
Merrilees, Bill
Place Branding and Public Diplomacy. 13 (2017) 1 - p. 96-97 , 2017
Link:
https://doi.org/10.1057/..
?
10
Asian city brand meaning: a Hong Kong perspective:
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
.
Journal of Brand Management. 25 (2017) 1 - p. 14-26 , 2017
Link:
https://doi.org/10.1057/..
?
11
Experience-centric branding: challenges and advancing a new..:
Merrilees, Bill
Journal of Brand Management. 24 (2017) 1 - p. 1-13 , 2017
Link:
https://doi.org/10.1057/..
?
12
Mall brand meaning: an experiential branding perspective:
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
Journal of Product & Brand Management. 25 (2016) 3 - p. 262-273 , 2016
Link:
https://doi.org/10.1108/..
?
13
Department store innovation: David Jones Ltd., Australia, 1..:
Miller, Dale
;
Merrilees, Bill
Journal of Historical Research in Marketing. 8 (2016) 3 - p. 396-415 , 2016
Link:
https://doi.org/10.1108/..
?
14
Interactive brand experience pathways to customer-brand eng..:
Merrilees, Bill
Journal of Product & Brand Management. 25 (2016) 5 - p. 402-408 , 2016
Link:
https://doi.org/10.1108/..
?
15
An integrated model of customer-brand engagement: Drivers a..:
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
Journal of Brand Management. 23 (2016) 2 - p. 119-136 , 2016
Link:
https://doi.org/10.1057/..
1-15