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Merrilees, Bill
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1

"I'm mindfully green": examining the determinants of guest ..:

Dharmesti, Maria ; Merrilees, Bill ; Winata, Lanita
Journal of Hospitality Marketing & Management.  29 (2020)  7 - p. 830-847 , 2020
Link: https://doi.org/10.1080/..
 
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2

Companion shopping: the influence on mall brand experiences:

Merrilees, Bill ; Miller, Dale
Marketing Intelligence & Planning.  37 (2019)  4 - p. 465-478 , 2019
Link: https://doi.org/10.1108/..
 
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3

Volunteer Retention Motives and Determinants across the Vol..:

Merrilees, Bill ; Miller, Dale ; Yakimova, Raisa
Journal of Nonprofit & Public Sector Marketing.  32 (2019)  1 - p. 25-46 , 2019
Link: https://doi.org/10.1080/..
 
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4

Female franchisees; a lost opportunity for franchising sect..:

Thaichon, Park ; Weaven, Scott ; Quach, Sara...
Journal of Strategic Marketing.  28 (2018)  2 - p. 107-122 , 2018
Link: https://doi.org/10.1080/..
 
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5

Customer brand co-creation behavior: conceptualization and ..:

France, Cassandra ; Grace, Debra ; Merrilees, Bill.
Marketing Intelligence & Planning.  36 (2018)  3 - p. 334-348 , 2018
Link: https://doi.org/10.1108/..
 
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6

How brand-oriented strategy affects the financial performan..:

Anees-ur-Rehman, Muhammad ; Wong, Ho Yin ; Sultan, Parves.
Journal of Business & Industrial Marketing.  33 (2018)  3 - p. 303-315 , 2018
Link: https://doi.org/10.1108/..
 
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7

Strategic and Operational Perspectives of SME Brand Managem..:

M'zungu, Simon ; Merrilees, Bill ; Miller, Dale
Journal of Small Business Management.  57 (2017)  3 - p. 943-965 , 2017
Link: https://doi.org/10.1111/..
 
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8

The role of staff engagement in facilitating staff-led valu..:

Merrilees, Bill ; Miller, Dale ; Yakimova, Raisa
Journal of Service Management.  28 (2017)  2 - p. 250-264 , 2017
Link: https://doi.org/10.1108/..
 
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9

Nation branding: Concepts, issues, practice (second edition:

Merrilees, Bill
Place Branding and Public Diplomacy.  13 (2017)  1 - p. 96-97 , 2017
Link: https://doi.org/10.1057/..
 
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10

Asian city brand meaning: a Hong Kong perspective:

Merrilees, Bill ; Miller, Dale ; Ge, Gloria L..
Journal of Brand Management.  25 (2017)  1 - p. 14-26 , 2017
Link: https://doi.org/10.1057/..
 
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11

Experience-centric branding: challenges and advancing a new..:

Merrilees, Bill
Journal of Brand Management.  24 (2017)  1 - p. 1-13 , 2017
Link: https://doi.org/10.1057/..
 
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12

Mall brand meaning: an experiential branding perspective:

Merrilees, Bill ; Miller, Dale ; Shao, Wei
Journal of Product & Brand Management.  25 (2016)  3 - p. 262-273 , 2016
Link: https://doi.org/10.1108/..
 
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13

Department store innovation: David Jones Ltd., Australia, 1..:

Miller, Dale ; Merrilees, Bill
Journal of Historical Research in Marketing.  8 (2016)  3 - p. 396-415 , 2016
Link: https://doi.org/10.1108/..
 
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14

Interactive brand experience pathways to customer-brand eng..:

Merrilees, Bill
Journal of Product & Brand Management.  25 (2016)  5 - p. 402-408 , 2016
Link: https://doi.org/10.1108/..
 
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15

An integrated model of customer-brand engagement: Drivers a..:

France, Cassandra ; Merrilees, Bill ; Miller, Dale
Journal of Brand Management.  23 (2016)  2 - p. 119-136 , 2016
Link: https://doi.org/10.1057/..
 
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