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Meyer, Anton
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1

Consumer responses to covert advertising in social media:

Göbel, Fabian ; Meyer, Anton ; Ramaseshan, B..
Marketing Intelligence & Planning.  35 (2017)  5 - p. 578-593 , 2017
Link: https://doi.org/10.1108/..
 
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2

Exploring the impact of rewarded social media engagement in..:

Rehnen, Lena-Marie ; Bartsch, Silke ; Kull, Marina.
Journal of Service Management.  28 (2017)  2 - p. 305-328 , 2017
Link: https://doi.org/10.1108/..
 
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3

The impact of language style accommodation during social me..:

Jakic, Ana ; Wagner, Maximilian Oskar ; Meyer, Anton
Journal of Service Management.  28 (2017)  3 - p. 418-441 , 2017
Link: https://doi.org/10.1108/..
 
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4

Mobile App Usage and its Implications for Service Managemen..:

Schmitz, Christoph ; Bartsch, Silke ; Meyer, Anton
Procedia - Social and Behavioral Sciences.  224 (2016)  - p. 230-237 , 2016
Link: https://doi.org/10.1016/..
 
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5

Marketing function and form: How functionalist and experien..:

Raffelt, Ursula ; Schmitt, Bernd ; Meyer, Anton
International Journal of Research in Marketing.  30 (2013)  3 - p. 201-210 , 2013
Link: https://doi.org/10.1016/..
 
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6

How does perceived firm innovativeness affect the consumer?:

Kunz, Werner ; Schmitt, Bernd ; Meyer, Anton
Journal of Business Research.  64 (2011)  8 - p. 816-822 , 2011
Link: https://doi.org/10.1016/..
 
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7

Members only! - Nutzen von geschlossenen Social Networking ..:

Jahn, Benedikt ; Brudler, Benjamin ; Meyer, Anton
Marketing ZFP.  33 (2011)  4 - p. 317-328 , 2011
Link: https://doi.org/10.15358..
 
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8

Architectural branding as brand communication: Does it cont..:

Raffelt, Ursula ; Littich, Martina ; Meyer, Anton
Marketing: Zeitschrift für Forschung und Praxis.  33 (2011)  3 - p. 247-256 , 2011
Link: http://dx.doi.org/10.153..
 
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9

Members only! - Nutzen von geschlossenen Social Networking ..:

Jahn, Benedikt ; Brudler, Benjamin ; Meyer, Anton
Marketing: Zeitschrift für Forschung und Praxis.  33 (2011)  4 - p. 317-328 , 2011
Link: http://dx.doi.org/10.153..
 
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10

Architectural branding as brand communication: Does it cont..:

Raffelt, Ursula ; Littich, Martina ; Meyer, Anton
Marketing ZFP.  33 (2011)  3 - p. 247-258 , 2011
Link: https://doi.org/10.15358..
 
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11

Perception and attribution of employees' effort and abiliti..:

Specht, Nina ; Fichtel, Sina ; Meyer, Anton.
International Journal of Service Industry Management.  18 (2007)  5 - p. 534-554 , 2007
Link: https://doi.org/10.1108/..
 
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12

Vorschlag zur Neufassung des Art. 35 GG:

Meyer, Anton
Zeitschrift für Rechtspolitik.  40 (2007)  8 - p. 274-275 , 2007
Link: https://www.jstor.org/st..
 
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13

Wirksamer Schutz des Luftverkehrs durch ein Luftsicherheits..:

Meyer, Anton
Zeitschrift für Rechtspolitik.  37 (2004)  6 - p. 203-207 , 2004
Link: https://www.jstor.org/st..
 
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14

Service competitiveness – An international benchmarking com..:

Meyer, Anton ; Chase, Richard ; Roth, Aleda...
International Journal of Service Industry Management.  10 (1999)  4 - p. 369-379 , 1999
Link: https://doi.org/10.1108/..
 
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15

Bücher:

Feldhoff, Michael ; Meyer, Anton ; Fend, Lars...
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung.  50 (1998)  10 - p. 966-975 , 1998
Link: https://doi.org/10.1007/..
 
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