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Monroe, Kent B.
718
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1
Math anxiety effects on consumer purchase decisions: the ro..:
Andersen, Peter
;
Weisstein, Fei L.
;
Monroe, Kent B.
Marketing Letters. , 2024
Link:
https://doi.org/10.1007/..
?
2
The influence of regular price level (low, medium, or high)..:
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
Journal of Revenue and Pricing Management. 18 (2018) 1 - p. 76-85 , 2018
Link:
https://doi.org/10.1057/..
?
3
Meta-analysis: integrating accumulated knowledge:
Grewal, Dhruv
;
Puccinelli, Nancy
;
Monroe, Kent B.
Journal of the Academy of Marketing Science. 46 (2017) 1 - p. 9-30 , 2017
Link:
https://doi.org/10.1007/..
?
4
It's not all about money: the role of identity in perceived..:
Xia, Lan
;
Monroe, Kent B.
Journal of Product & Brand Management. 26 (2017) 3 - p. 327-339 , 2017
Link:
https://doi.org/10.1108/..
?
5
Determinants of consumers' response to pay-what-you-want pr..:
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
Journal of Business Research. 69 (2016) 10 - p. 4313-4320 , 2016
Link:
https://doi.org/10.1016/..
?
6
Expressing and defining self and relationships through ever..:
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
.
Journal of Business Research. 69 (2016) 3 - p. 1035-1042 , 2016
Link:
https://doi.org/10.1016/..
?
7
Examining the application of behavioral price research in b..:
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
Industrial Marketing Management. 47 (2015) - p. 17-25 , 2015
Link:
https://doi.org/10.1016/..
?
8
Position matters when we stand together: a linguistic persp..:
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-Ti
.
Journal of the Academy of Marketing Science. 42 (2014) 6 - p. 680-701 , 2014
Link:
https://doi.org/10.1007/..
?
9
An appraisal of behavioral price research (part 1): price a..:
Cheng, Lillian L.
;
Monroe, Kent B.
AMS Review. 3 (2013) 3 - p. 103-129 , 2013
Link:
https://doi.org/10.1007/..
?
10
Some reflections on an appraisal of behavioral price resear..:
Cheng, Lillian L.
;
Monroe, Kent B.
AMS Review. 3 (2013) 3 - p. 155-159 , 2013
Link:
https://doi.org/10.1007/..
?
11
Effects of price framing on consumers' perceptions of onlin..:
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
Journal of the Academy of Marketing Science. 41 (2013) 5 - p. 501-514 , 2013
Link:
https://doi.org/10.1007/..
?
12
Math anxiety and its effects on consumers' preference for p..:
Suri, Rajneesh
;
Monroe, Kent B.
;
Koc, Umit
Journal of the Academy of Marketing Science. 41 (2012) 3 - p. 271-282 , 2012
Link:
https://doi.org/10.1007/..
?
13
Retailers' Merchandise Organization and Price Perceptions:
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
.
Journal of Retailing. 88 (2012) 1 - p. 168-179 , 2012
Link:
https://doi.org/10.1016/..
?
14
Comma N' cents in pricing: The effects of auditory represen..:
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
Journal of Consumer Psychology. 22 (2012) 3 - p. 395-407 , 2012
Link:
https://www.jstor.org/st..
?
15
The Role of Price in the Behavior and Purchase Decisions of..:
Kukar-Kinney, Monika
;
Ridgway, Nancy M.
;
Monroe, Kent B.
Journal of Retailing. 88 (2012) 1 - p. 63-71 , 2012
Link:
https://doi.org/10.1016/..
1-15