I agree that this site is using cookies. You can find further informations here.
X
Moorman, Christine
128  results:
Articles (Online) X
Search for persons X
?
1

How to Be a Pro–Social Impact Scholar in Marketing:

Moorman, Christine
Journal of Public Policy & Marketing.  43 (2024)  3 - p. 207-209 , 2024
Link: https://doi.org/10.1177/..
 
?
2

Marketing in the Health Care Sector: Disrupted Exchanges an..:

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page.
Journal of Marketing.  88 (2023)  1 - p. 1-14 , 2023
Link: https://doi.org/10.1177/..
 
?
3

Brands in the Labor Market: How Vertical and Horizontal Bra..:

Moorman, Christine ; Sorescu, Alina ; Tavassoli, Nader T.
Journal of Marketing Research.  61 (2023)  2 - p. 204-224 , 2023
Link: https://doi.org/10.1177/..
 
?
4

Reaching for rigor and relevance: better marketing research..:

Madan, Shilpa ; Johar, Gita Venkataramani ; Berger, Jonah...
Marketing Letters.  34 (2022)  1 - p. 1-12 , 2022
Link: https://doi.org/10.1007/..
 
?
5

Innovation Imprinting: Why Some Firms Beat the Post-IPO Inn..:

Wies, Simone ; Moorman, Christine ; Chandy, Rajesh K.
Journal of Marketing.  87 (2022)  2 - p. 232-252 , 2022
Link: https://doi.org/10.1177/..
 
?
6

From Vision to Reality: Lessons in Creating a Marketplace o..:

Moorman, Christine ; van Heerde, Harald J. ; Page Moreau, C..
Journal of Marketing.  86 (2022)  6 - p. 4-12 , 2022
Link: https://doi.org/10.1177/..
 
?
7

Reality Check: Infusing Ecological Value into Academic Mark..:

van Heerde, Harald J. ; Moorman, Christine ; Moreau, C. Page.
Journal of Marketing.  85 (2021)  2 - p. 1-13 , 2021
Link: https://doi.org/10.1177/..
 
?
8

Better Marketing for a Better World:

Chandy, Rajesh K. ; Johar, Gita Venkataramani ; Moorman, Christine.
Journal of Marketing.  85 (2021)  3 - p. 1-9 , 2021
Link: https://doi.org/10.1177/..
 
?
9

Driving Customer Analytics From the Top:

Germann, Frank ; Lilien, Gary L. ; Moorman, Christine..
Customer Needs and Solutions.  7 (2020)  3-4 - p. 43-61 , 2020
Link: https://doi.org/10.1007/..
 
?
10

The past, present, and future of innovation research:

Lee, Byung Cheol ; Moorman, Christine ; Moreau, C. Page..
Marketing Letters.  31 (2020)  2-3 - p. 187-198 , 2020
Link: https://doi.org/10.1007/..
 
?
11

The past, present, and future of innovation research:

Lee, Byung Cheol ; Moorman, Christine ; Moreau, C. Page..
Marketing Letters.  31 (2020)  2/3 - p. 187-198 , 2020
Link: https://www.jstor.org/st..
 
?
12

The View from Bob Lusch's Shoulders:

Moorman, Christine
Journal of Macromarketing.  40 (2020)  3 - p. 336-338 , 2020
Link: https://doi.org/10.1177/..
 
?
13

Commentary: Brand Activism in a Political World:

Moorman, Christine
Journal of Public Policy & Marketing.  39 (2020)  4 - p. 388-392 , 2020
Link: https://doi.org/10.1177/..
 
?
14

Marketing Thinking and Doing:

Deighton, John A. ; Mela, Carl F. ; Moorman, Christine
Journal of Marketing.  85 (2020)  1 - p. 1-6 , 2020
Link: https://doi.org/10.1177/..
 
?
15

Challenging the Boundaries of Marketing:

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page.
Journal of Marketing.  83 (2019)  5 - p. 1-4 , 2019
Link: https://www.jstor.org/st..
 
1-15