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Peterson, Robin T.
5248
results:
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english (5002)
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1
Should charity promotions appeal to altruism?:
Leonhardt, James M.
;
Peterson, Robin T.
International Journal of Nonprofit and Voluntary Sector Marketing. 24 (2018) 1 - p. , 2018
Link:
https://doi.org/10.1002/..
?
2
Empathy, nonverbal immediacy, and salesperson performance: ..:
Limbu, Yam B.
;
Jayachandran, C.
;
Babin, Barry J.
.
Journal of Business & Industrial Marketing. 31 (2016) 5 - p. 654-667 , 2016
Link:
https://doi.org/10.1108/..
?
3
Applications of Balance Theory to Faculty Effectiveness: An..:
Peterson, Robin T.
;
Limbu, Yam B.
;
Xu, Bing
.
Marketing Education Review. 22 (2012) 2 - p. 109-120 , 2012
Link:
https://doi.org/10.2753/..
?
4
The Depiction of Female Models in Sport Television Commerci..:
Peterson, Robin T.
;
Xu, Bing
;
Limbu, Yam
Journal of Promotion Management. 15 (2009) 1-2 - p. 184-203 , 2009
Link:
https://doi.org/10.1080/..
?
5
The Convergence of Mirroring and Empathy: Communications Tr..:
Peterson, Robin T.
;
Limbu, Yam
Journal of Business-to-Business Marketing. 16 (2009) 3 - p. 193-219 , 2009
Link:
https://doi.org/10.1080/..
?
6
Television Commercial Depiction of Learning Related Activit..:
Peterson, Robin T.
Business & Professional Ethics Journal. 27 (2008) 1/4 - p. 55-73 , 2008
Link:
https://www.jstor.org/st..
?
7
Perceptions on Social Responsibility: The Entrepreneurial V..:
Peterson, Robin T.
;
Jun, Minjoon
Business & Society. 48 (2007) 3 - p. 385-405 , 2007
Link:
https://doi.org/10.1177/..
?
8
Implementing Futurism in Independent Hotel and Motel Servic..:
Peterson, Robin T.
;
Stratemeyer, Andreas W.
Journal of Travel & Tourism Marketing. 23 (2007) 1 - p. 31-42 , 2007
Link:
https://doi.org/10.1300/..
?
9
Consumer Magazine Advertisement Portrayal of Models by Race..:
Peterson, Robin T.
Journal of Marketing Communications. 13 (2007) 3 - p. 199-211 , 2007
Link:
https://doi.org/10.1080/..
?
10
Scripts as a Training Tool for Hospitality and Tourism Empl..:
Peterson, Robin T.
International Journal of Hospitality & Tourism Administration. 7 (2006) 1 - p. 63-82 , 2006
Link:
https://doi.org/10.1300/..
?
11
Futurism: Its Potential and Actual Role in Master of Busine..:
Peterson, Robin T.
Journal of Education for Business. 81 (2006) 6 - p. 334-343 , 2006
Link:
https://doi.org/10.3200/..
?
12
An Examination of the Relative Effectiveness of Training in..:
Peterson, Robin T.
Journal of Marketing Education. 27 (2005) 2 - p. 143-150 , 2005
Link:
https://doi.org/10.1177/..
?
13
Employment of Ecology Themes in Magazine Advertisements Dir..:
Peterson, Robin T.
Journal of Promotion Management. 11 (2005) 2-3 - p. 195-215 , 2005
Link:
https://doi.org/10.1300/..
?
14
Customer perceived value, satisfaction, and loyalty: The ro..:
Yang, Zhilin
;
Peterson, Robin T.
Psychology & Marketing. 21 (2004) 10 - p. 799-822 , 2004
Link:
https://doi.org/10.1002/..
?
15
The communication of social responsibility by US banks:
Peterson, Robin T.
;
Hermans, Charles M.
International Journal of Bank Marketing. 22 (2004) 3 - p. 199-211 , 2004
Link:
https://doi.org/10.1108/..
1-15