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Piehler, Rico
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1

Traditional or 'instafamous' celebrity? Role of origin of f..:

Piehler, Rico ; Schade, Michael ; Sinnig, Julia.
Journal of Strategic Marketing.  30 (2021)  4 - p. 408-420 , 2021
Link: https://doi.org/10.1080/..
 
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2

Employees as a second audience 

the effect of external communication on internal brand mana... 
Piehler, Rico ; Schade, Michael ; Burmann, Christoph. (2019)  - p. 445-460
Link: https://doi.org/10.1057/..
 
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3

Reacting to negative online customer reviews: Effects of ac..:

Piehler, Rico ; Schade, Michael ; Hanisch, Ines.
Journal of Service Theory and Practice.  29 (2019)  4 - p. 401-414 , 2019
Link: https://doi.org/10.1108/..
 
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4

Consumers' online brand-related activities (COBRAs) on SNS ..:

Piehler, Rico ; Schade, Michael ; Kleine-Kalmer, Barbara.
European Journal of Marketing.  53 (2019)  9 - p. 1833-1853 , 2019
Link: https://doi.org/10.1108/..
 
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5

Employees' brand understanding, brand commitment, and brand..:

Piehler, Rico
Journal of Brand Management.  25 (2018)  3 - p. 217-234 , 2018
Link: https://doi.org/10.1057/..
 
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6

Internal brand management: introduction to the special issu..:

Piehler, Rico ; Grace, Debra ; Burmann, Christoph
Journal of Brand Management.  25 (2018)  3 - p. 197-201 , 2018
Link: https://doi.org/10.1057/..
 
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7

Increasing consumers' intention to use location-based adver..:

Schade, Michael ; Piehler, Rico ; Warwitz, Claudius.
Journal of Product & Brand Management.  27 (2018)  6 - p. 661-669 , 2018
Link: https://doi.org/10.1108/..
 
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8

How cities can attract highly skilled workers as residents:..:

Schade, Michael ; Piehler, Rico ; Müller, Andreas.
Journal of Product & Brand Management.  27 (2018)  7 - p. 847-857 , 2018
Link: https://doi.org/10.1108/..
 
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9

Employees as a second audience: the effect of external comm..:

Piehler, Rico ; Schade, Michael ; Burmann, Christoph
Journal of Brand Management.  26 (2018)  4 - p. 445-460 , 2018
Link: https://doi.org/10.1057/..
 
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10

The importance of employee brand understanding, brand ident..:

Piehler, Rico ; King, Ceridwyn ; Burmann, Christoph.
European Journal of Marketing.  50 (2016)  9/10 - p. 1575-1601 , 2016
Link: https://doi.org/10.1108/..
 
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11

Sport club brand personality scale (SCBPS): A new brand per..:

Schade, Michael ; Piehler, Rico ; Burmann, Christoph
Journal of Brand Management.  21 (2014)  7-8 - p. 650-663 , 2014
Link: https://doi.org/10.1057/..
 
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12

Employer Branding vs. Internal Branding – Ein Vorschlag zur..:

Burmann, Christoph ; Piehler, Rico
Die Unternehmung.  67 (2013)  3 - p. 223-245 , 2013
Link: https://doi.org/10.5771/..
 
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13

"That's not my job": Exploring the employee perspective in ..:

Xiong, Lina ; King, Ceridwyn ; Piehler, Rico
International Journal of Hospitality Management.  35 (2013)  - p. 348-359 , 2013
Link: https://doi.org/10.1016/..
 
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14

Employer Branding vs. Internal Branding – Ein Vorschlag zur..:

Burmann, Christoph ; Piehler, Rico
Die Unternehmung.  67 (2013)  3 - p. 223-245 , 2013
Link: https://www.jstor.org/st..
 
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