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Shimp, Terence A.
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1

Drink coca-cola, eat popcorn, and choose powerade: testing ..:

Smarandescu, Laura ; Shimp, Terence A.
Marketing Letters.  26 (2015)  4 - p. 715-726 , 2015
Link: http://www.jstor.org/sta..
 
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2

Drink coca-cola, eat popcorn, and choose powerade: testing ..:

Smarandescu, Laura ; Shimp, Terence A.
Marketing Letters.  26 (2014)  4 - p. 715-726 , 2014
Link: https://doi.org/10.1007/..
 
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3

Comparative Advertising in Markets Where Brands and Compara..:

Nye, Carolyn White ; Roth, Martin S. ; Shimp, Terence A.
Journal of International Business Studies.  39 (2008)  5 - p. 851-863 , 2008
Link: https://www.jstor.org/st..
 
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4

Comparative advertising in markets where brands and compara..:

Nye, Carolyn White ; Roth, Martin S ; Shimp, Terence A
Journal of International Business Studies.  39 (2008)  5 - p. 851-863 , 2008
Link: https://doi.org/10.1057/..
 
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5

Brand Origin Recognition Accuracy: Its Antecedents and Cons..:

Samiee, Saeed ; Shimp, Terence A. ; Sharma, Subhash
Journal of International Business Studies.  36 (2005)  4 - p. 379-397 , 2005
Link: https://www.jstor.org/st..
 
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6

Brand origin recognition accuracy: its antecedents and cons..:

Samiee, Saeed ; Shimp, Terence A ; Sharma, Subhash
Journal of International Business Studies.  36 (2005)  4 - p. 379-397 , 2005
Link: https://doi.org/10.1057/..
 
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7

Using product sampling to augment the perceived quality of ..:

Sprott, David E. ; Shimp, Terence A.
Journal of Retailing.  80 (2004)  4 - p. 305-315 , 2004
Link: https://doi.org/10.1016/..
 
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8

The Role of Disgust as an Emotional Mediator of Advertising..:

Shimp, Terence A. ; Stuart, Elnora W.
Journal of Advertising.  33 (2004)  1 - p. 43-53 , 2004
Link: https://www.jstor.org/st..
 
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9

THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING..:

Shimp, Terence A. ; Stuart, Elnora W.
Journal of Advertising.  33 (2004)  1 - p. 43-53 , 2004
Link: https://doi.org/10.1080/..
 
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10

Remnants of the U.S. Civil War and modern consumer behavior:

Shimp, Terence A. ; Dunn, Tracy H. ; Klein, Jill G.
Psychology & Marketing.  21 (2003)  2 - p. 75-91 , 2003
Link: https://doi.org/10.1002/..
 
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11

Consumer vulnerability to scams, swindles, and fraud: A new..:

Langenderfer, Jeff ; Shimp, Terence A.
Psychology & Marketing.  18 (2001)  7 - p. 763-783 , 2001
Link: https://doi.org/10.1002/..
 
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12

In Search of a Theoretical Explanation for the Credit Card ..:

Shimp, Terence A. ; Moody, Margaret P.
Journal of Business Research.  48 (2000)  1 - p. 17-23 , 2000
Link: https://doi.org/10.1016/..
 
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13

The Effect of Discount Frequency and Depth on Consumer Pric..:

Alba, Joseph W. ; Mela, Carl F. ; Shimp, Terence A..
Journal of Consumer Research.  26 (1999)  2 - p. 99-114 , 1999
Link: https://www.jstor.org/st..
 
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14

Product Ownership as a Moderator of Self-Congruity Effects:

Barone, Michael J. ; Shimp, Terence A. ; Sprott, David E.
Marketing Letters.  10 (1999)  1 - p. 75-85 , 1999
Link: https://www.jstor.org/st..
 
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15

The Effect of Discount Frequency and Depth on Consumer Pric..:

Alba, Joseph W. ; Mela, Carl F. ; Shimp, Terence A..
Journal of Consumer Research.  26 (1999)  2 - p. 99-114 , 1999
Link: https://doi.org/10.1086/..
 
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