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Shin, Geon-Cheol
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1

Degree of involvement in supply chain system development an..:

Kim, Daekwan ; Shin, Geon-Cheol ; Jean, Ruey-Jer "Bryan"..
Journal of Business Research.  154 (2023)  - p. 113278 , 2023
Link: https://doi.org/10.1016/..
 
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2

Rising and thriving in the post COVID-19 era: a case study ..:

Park, Young Won ; Hong, Paul ; Shin, Geon-Cheol
Asia Pacific Business Review.  29 (2022)  4 - p. 1105-1124 , 2022
Link: https://doi.org/10.1080/..
 
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3

Enhancing performance in emerging-market-supplier/MNE-buyer..:

Jean, Ruey-Jer "Bryan" ; Kim, Daekwan ; Shin, Geon-Cheol.
Industrial Marketing Management.  93 (2021)  - p. 101-114 , 2021
Link: https://doi.org/10.1016/..
 
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4

The external effect of international tourism on brand equit..:

Feng, Yan ; Cao, Wen ; Shin, Geon-Cheol.
Journal of Brand Management.  28 (2021)  6 - p. 578-595 , 2021
Link: https://doi.org/10.1057/..
 
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5

Post-pandemic business opportunities in East Asia: risk man..:

Shin, Geon-Cheol ; Rowley, Chris ; Oh, Ingyu
Asia Pacific Business Review.  , 2020
Link: https://doi.org/10.1080/..
 
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6

The role of service quality and perceived behavioral contro..:

Li, Liang ; Zhu, Bangzhu ; Jiang, Minxing...
Environmental Science and Pollution Research.  27 (2020)  19 - p. 24518-24530 , 2020
Link: https://doi.org/10.1007/..
 
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7

Examining Consumers' Attitudes toward Gmarket Online Shoppi..:

Baganzi, Ronald ; Shin, Geon-Cheol ; Wu, Shali
J.  2 (2019)  3 - p. 364-383 , 2019
Link: https://doi.org/10.3390/..
 
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8

How manufacturers' long-term orientation toward suppliers i..:

Lee, Gukseong ; Shin, Geon-cheol ; Hwang, David W...
Industrial Marketing Management.  74 (2018)  - p. 288-297 , 2018
Link: https://doi.org/10.1016/..
 
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9

Portfolio Optimization Modelling with R for Enhancing Decis..:

Baganzi, Ronald ; Kim, Byung-Gyoo ; Shin, Geon-Cheol
Journal of Financial Risk Management.  6 (2017)  4 - p. 325-351 , 2017
Link: https://doi.org/10.4236/..
 
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10

The impact of formal control and guanxi on task conflict in..:

Lee, Gukseong ; Shin, Geon-cheol ; Haney, Mark H....
Industrial Marketing Management.  62 (2017)  - p. 128-136 , 2017
Link: https://doi.org/10.1016/..
 
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11

Invariant effect of individual cultural orientations: an ap..:

Yoo, Boonghee ; Shin, Geon-Cheol
International Marketing Review.  34 (2017)  6 - p. 735-759 , 2017
Link: https://doi.org/10.1108/..
 
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12

Impact of Sales Call Adaptiveness and Customer Willingness ..:

Sy-Changco, Joseph A. ; Singh, Ramendra ; Gregorio, Rizalito L...
Journal of Global Marketing.  29 (2016)  3 - p. 128-138 , 2016
Link: https://doi.org/10.1080/..
 
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13

The Effect of Price Dispersion on hOtel Performance:

Kim, Woo Gon ; Cho, Meehee ; Kim, Daekwan.
Tourism Economics.  20 (2014)  6 - p. 1159-1179 , 2014
Link: https://doi.org/10.5367/..
 
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14

A process leading to strategic alliance outcome: The case o..:

Kang, Inwon ; Han, Shin ; Shin, Geon-Cheol
International Business Review.  23 (2014)  6 - p. 1127-1138 , 2014
Link: https://doi.org/10.1016/..
 
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15

Contribution of philosophy to the advancement of marketing ..:

Panigyrakis, George ; Shin, Geon-Cheol
Journal of Global Scholars of Marketing Science.  24 (2014)  3 - p. 241-245 , 2014
Link: https://doi.org/10.1080/..
 
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