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Ulkuniemi, Pauliina
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1

Creating Social Sustainability Through Distributing Leaders..:

Hatami, Akram ; Hermes, Jan ; Keränen, Anne.
South Asian Journal of Business and Management Cases.  12 (2023)  1 - p. 81-96 , 2023
Link: https://doi.org/10.1177/..
 
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2

Changing the market for a sustainable innovation:

Keränen, Outi ; Lehtimäki, Tuula ; Komulainen, Hanna.
Industrial Marketing Management.  108 (2023)  - p. 108-121 , 2023
Link: https://doi.org/10.1016/..
 
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3

Developing identity of conscientious business-to-business o..:

Keränen, Anne ; Malmi, Karoliina ; Nätti, Satu.
Industrial Marketing Management.  109 (2023)  - p. 188-203 , 2023
Link: https://doi.org/10.1016/..
 
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4

Embeddedness of individual expertise in professional busine..:

Nätti, Satu ; Ulkuniemi, Pauliina
Knowledge and Process Management.  29 (2022)  1 - p. 79-91 , 2022
Link: https://doi.org/10.1002/..
 
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5

Emergence of social impact in company–NGO relationships in ..:

Brzustewicz, Paweł ; Escher, Iwona ; Hatami, Akram...
Journal of Business Research.  140 (2022)  - p. 62-75 , 2022
Link: https://doi.org/10.1016/..
 
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6

Restructuring existing value networks to diffuse sustainabl..:

Keränen, Outi ; Komulainen, Hanna ; Lehtimäki, Tuula.
Industrial Marketing Management.  93 (2021)  - p. 509-519 , 2021
Link: https://doi.org/10.1016/..
 
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7

Employee competence development in corporate volunteering:

Glińska-Neweś, Aldona ; Hatami, Akram ; Hermes, Jan..
Social Responsibility Journal.  18 (2021)  4 - p. 757-771 , 2021
Link: https://doi.org/10.1108/..
 
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8

End-customer value restructuring the financial service supp..:

Komulainen, Hanna ; Saraniemi, Saila ; Ulkuniemi, Pauliina.
Marketing Intelligence & Planning.  36 (2018)  6 - p. 709-720 , 2018
Link: https://doi.org/10.1108/..
 
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9

Implementing Modularization in Professional Services—The In..:

Nätti, Satu ; Ulkuniemi, Pauliina ; Pekkarinen, Saara
Knowledge and Process Management.  24 (2017)  2 - p. 125-138 , 2017
Link: https://doi.org/10.1002/..
 
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10

The strategic hybrid orientation and brand performance of B..:

Anees-ur-Rehman, Muhammad ; Saraniemi, Saila ; Ulkuniemi, Pauliina.
Journal of Small Business and Enterprise Development.  24 (2017)  3 - p. 585-606 , 2017
Link: https://doi.org/10.1108/..
 
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11

End-user engagement within innovative public procurement pr..:

Torvinen, Hannu ; Ulkuniemi, Pauliina
Industrial Marketing Management.  58 (2016)  - p. 58-68 , 2016
Link: https://doi.org/10.1016/..
 
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12

Digital communications in industrial marketing:

Karjaluoto, Heikki ; Ulkuniemi, Pauliina
Journal of Business & Industrial Marketing.  30 (2015)  6 - p. , 2015
Link: https://doi.org/10.1108/..
 
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13

Analysis of content creation in social media by B2B compani..:

Huotari, Lauri ; Ulkuniemi, Pauliina ; Saraniemi, Saila..
Journal of Business & Industrial Marketing.  30 (2015)  6 - p. 761-770 , 2015
Link: https://doi.org/10.1108/..
 
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14

The role of digital channels in industrial marketing commun..:

Karjaluoto, Heikki ; Mustonen, Nora ; Ulkuniemi, Pauliina.
Journal of Business & Industrial Marketing.  30 (2015)  6 - p. 703-710 , 2015
Link: https://doi.org/10.1108/..
 
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15

Purchasing as market-shaping: The case of component-based s..:

Ulkuniemi, Pauliina ; Araujo, Luis ; Tähtinen, Jaana
Industrial Marketing Management.  44 (2015)  - p. 54-62 , 2015
Link: https://doi.org/10.1016/..
 
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