I agree that this site is using cookies. You can find further informations
here
.
X
Login
My folder (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
Show Desktop-Version
Toggle navigation
WoonBong, Na
11
results:
Articles (Online) X
Search for persons
X
Sorted by: Relevance
Sorted by: Year
?
1
Response-time measurement of group purchasing-decision powe..:
Marshall, Roger
;
Reday, Peter Alan
;
Woonbong, Na
.
Journal of Business Research. 60 (2007) 7 - p. 711-719 , 2007
Link:
https://doi.org/10.1016/..
?
2
Complainers versus non-complainers: a multi-national invest..:
Sharma, Piyush
;
Marshall, Roger
;
Alan Reday, Peter
.
Journal of Marketing Management. 26 (2010) 1-2 - p. 163-180 , 2010
Link:
https://doi.org/10.1080/..
?
3
Decision system analysis of advertising agency decisions:
Na, WoonBong
;
Marshall, Roger
;
Woodside, Arch G.
Qualitative Market Research: An International Journal. 12 (2009) 2 - p. 153-170 , 2009
Link:
https://doi.org/10.1108/..
?
4
Why buy second‐best? The behavioral dynamics of market lead..:
Na, Woonbong
;
Son, Youngseok
;
Marshall, Roger
Journal of Product & Brand Management. 16 (2007) 1 - p. 16-22 , 2007
Link:
https://doi.org/10.1108/..
?
5
Brand power revisited: measuring brand equity in cyber‐spac:
Na, WoonBong
;
Marshall, Roger
Journal of Product & Brand Management. 14 (2005) 1 - p. 49-56 , 2005
Link:
https://doi.org/10.1108/..
?
6
Purchase‐role structure in Korean families: Revisited:
Na, Woonbong
;
Son, Youngseok
;
Marshall, Roger
Psychology & Marketing. 20 (2002) 1 - p. 47-57 , 2002
Link:
https://doi.org/10.1002/..
?
7
A cross-cultural assessment of the advertising agency selec..:
Na, Woonbong
;
Marshall, Roger
International Journal of Advertising. 20 (2001) 1 - p. 49-66 , 2001
Link:
https://doi.org/10.1080/..
?
8
A Cross-Cultural Reference of Business Practices in a New K..:
Na, WoonBong
Journal of Business Research. 49 (2000) 3 - p. 315-317 , 2000
Link:
https://doi.org/10.1016/..
?
9
Validation of the "Big Five" Personality Traits in Korea: A..:
Na, Woonbong
;
Marshall, Roger
Journal of International Consumer Marketing. 12 (1999) 1 - p. 5-19 , 1999
Link:
https://doi.org/10.1300/..
?
10
An empirical study of the purchase role structure in Korean..:
Na, Woonbong
;
Son, YoungSeok
;
Marshall, Roger
Psychology and Marketing. 15 (1998) 6 - p. 563-576 , 1998
Link:
https://doi.org/10.1002/..
?
11
Microchamber/nanodimple polystyrene surfaces constructing c..:
Choi, Min Jin
;
Cha, Kyoung Je
;
Kim, Hyung Woo
...
Microelectronic Engineering. 110 (2013) - p. 340-345 , 2013
Link:
https://doi.org/10.1016/..
1-11