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WoonBong, Na
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1

Response-time measurement of group purchasing-decision powe..:

Marshall, Roger ; Reday, Peter Alan ; Woonbong, Na.
Journal of Business Research.  60 (2007)  7 - p. 711-719 , 2007
Link: https://doi.org/10.1016/..
 
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2

Complainers versus non-complainers: a multi-national invest..:

Sharma, Piyush ; Marshall, Roger ; Alan Reday, Peter.
Journal of Marketing Management.  26 (2010)  1-2 - p. 163-180 , 2010
Link: https://doi.org/10.1080/..
 
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3

Decision system analysis of advertising agency decisions:

Na, WoonBong ; Marshall, Roger ; Woodside, Arch G.
Qualitative Market Research: An International Journal.  12 (2009)  2 - p. 153-170 , 2009
Link: https://doi.org/10.1108/..
 
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4

Why buy second‐best? The behavioral dynamics of market lead..:

Na, Woonbong ; Son, Youngseok ; Marshall, Roger
Journal of Product & Brand Management.  16 (2007)  1 - p. 16-22 , 2007
Link: https://doi.org/10.1108/..
 
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5

Brand power revisited: measuring brand equity in cyber‐spac:

Na, WoonBong ; Marshall, Roger
Journal of Product & Brand Management.  14 (2005)  1 - p. 49-56 , 2005
Link: https://doi.org/10.1108/..
 
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6

Purchase‐role structure in Korean families: Revisited:

Na, Woonbong ; Son, Youngseok ; Marshall, Roger
Psychology & Marketing.  20 (2002)  1 - p. 47-57 , 2002
Link: https://doi.org/10.1002/..
 
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7

A cross-cultural assessment of the advertising agency selec..:

Na, Woonbong ; Marshall, Roger
International Journal of Advertising.  20 (2001)  1 - p. 49-66 , 2001
Link: https://doi.org/10.1080/..
 
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8

A Cross-Cultural Reference of Business Practices in a New K..:

Na, WoonBong
Journal of Business Research.  49 (2000)  3 - p. 315-317 , 2000
Link: https://doi.org/10.1016/..
 
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9

Validation of the "Big Five" Personality Traits in Korea: A..:

Na, Woonbong ; Marshall, Roger
Journal of International Consumer Marketing.  12 (1999)  1 - p. 5-19 , 1999
Link: https://doi.org/10.1300/..
 
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10

An empirical study of the purchase role structure in Korean..:

Na, Woonbong ; Son, YoungSeok ; Marshall, Roger
Psychology and Marketing.  15 (1998)  6 - p. 563-576 , 1998
Link: https://doi.org/10.1002/..
 
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11

Microchamber/nanodimple polystyrene surfaces constructing c..:

Choi, Min Jin ; Cha, Kyoung Je ; Kim, Hyung Woo...
Microelectronic Engineering.  110 (2013)  - p. 340-345 , 2013
Link: https://doi.org/10.1016/..
 
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