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Zafer Erdogan, B.
173
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1
Effects of ethnocentric tendency on consumers' perception o..:
Zafer Erdogan, B.
;
Uzkurt, Cevahir
Cross Cultural Management: An International Journal. 17 (2010) 4 - p. 393-406 , 2010
Link:
https://doi.org/10.1108/..
?
2
Advertising of controversial products:a cross‐cultural stud:
Waller, David S.
;
Fam, Kim‐Shyan
;
Zafer Erdogan, B.
Journal of Consumer Marketing. 22 (2005) 1 - p. 6-13 , 2005
Link:
https://doi.org/10.1108/..
?
3
The influence of religion on attitudes towards the advertis..:
Shyan Fam, Kim
;
Waller, David S.
;
Zafer Erdogan, B.
European Journal of Marketing. 38 (2004) 5/6 - p. 537-555 , 2004
Link:
https://doi.org/10.1108/..
?
4
The advertising agency manager's response patterns to a mai..:
Zafer Erdogan, B.
;
Tagg, Stephen
Marketing Intelligence & Planning. 21 (2003) 6 - p. 392-399 , 2003
Link:
https://doi.org/10.1108/..
?
5
Managerial mindsets and the symbiotic relationship between ..:
Zafer Erdogan, B.
;
Kitchen, Philip J.
Marketing Intelligence & Planning. 16 (1998) 6 - p. 369-374 , 1998
Link:
https://doi.org/10.1108/..
?
6
Religion and Perceptions of the Regulation of Controversial..:
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
.
Journal of International Consumer Marketing. 30 (2017) 1 - p. 29-44 , 2017
Link:
https://doi.org/10.1080/..
?
7
Offensiveness of Advertising with Violent Image Appeal: A C..:
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
Journal of Promotion Management. 19 (2013) 4 - p. 400-417 , 2013
Link:
https://doi.org/10.1080/..
?
8
Controversial advertising:
Erdogan, B. Zafer
Journal of Marketing Communications. 14 (2008) 4 - p. 247-248 , 2008
Link:
https://doi.org/10.1080/..
?
9
Death and Disgrace Insurance for Celebrity Endorsers: A Lux..:
Erdogan, B. Zafer
;
Drollinger, Tanya
Journal of Current Issues & Research in Advertising. 30 (2008) 1 - p. 71-77 , 2008
Link:
https://doi.org/10.1080/..
?
10
Clustering medical journal readership among GPs: Implicatio..:
Erdogan, B Zafer
;
Deshpande, Sameer
;
Tagg, Stephen
Journal of Medical Marketing. 7 (2007) 2 - p. 162-168 , 2007
Link:
https://doi.org/10.1057/..
?
11
Identifying 'Dr Innovator' in the primary care sector in th..:
Hart, Susan J
;
Erdogan, B Zafer
;
Tagg, Stephen
Journal of Medical Marketing. 5 (2005) 1 - p. 77-84 , 2005
Link:
https://doi.org/10.1057/..
?
12
Increasing Mail Survey Response Rates from an Industrial Po..:
Erdogan, B.Zafer
;
Baker, Michael J.
Industrial Marketing Management. 31 (2002) 1 - p. 65-73 , 2002
Link:
https://doi.org/10.1016/..
?
13
Advertising complainants: who and where are they?:
Crosier, Keith
;
Erdogan, B. Zafer
Journal of Marketing Communications. 7 (2001) 2 - p. 109-120 , 2001
Link:
https://doi.org/10.1080/..
?
14
Advertising complainants: who and where are they?:
Crosier, Keith
;
Erdogan, B. Zafer
Journal of Marketing Communications. 7 (2001) 2 - p. 109-120 , 2001
Link:
https://doi.org/10.1080/..
?
15
Towards a practitioner-based model of selecting celebrity e..:
Erdogan, B. Zafer
;
Baker, Michael J.
International Journal of Advertising. 19 (2000) 1 - p. 25-42 , 2000
Link:
https://doi.org/10.1080/..
1-15