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Burke, Raymond R.
5761
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1
Understanding Lateral and Vertical Biases in Consumer Atten..:
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
.
Journal of Marketing Research. 58 (2021) 6 - p. 1120-1141 , 2021
Link:
https://doi.org/10.1177/..
?
2
Modeling the effects of dynamic group influence on shopper ..:
Zhang, Xiaoling
;
Li, Shibo
;
Burke, Raymond R.
Journal of the Academy of Marketing Science. 46 (2018) 6 - p. 1089-1107 , 2018
Link:
https://doi.org/10.1007/..
?
3
An Examination of Social Influence on Shopper Behavior Usin..:
Zhang, Xiaoling
;
Li, Shibo
;
Burke, Raymond R.
.
Journal of Marketing. 78 (2014) 5 - p. 24-41 , 2014
Link:
https://www.jstor.org/st..
?
4
An Examination of Social Influence on Shopper Behavior Usin..:
Zhang, Xiaoling
;
Li, Shibo
;
Burke, Raymond R.
.
Journal of Marketing. 78 (2014) 5 - p. 24-41 , 2014
Link:
https://doi.org/10.1509/..
?
5
Consumer choice of retail shopping aids:
Chang, Chiu-chi Angela
;
Burke, Raymond R.
Journal of Retailing and Consumer Services. 14 (2007) 5 - p. 339-346 , 2007
Link:
https://doi.org/10.1016/..
?
6
Packaging communication: attentional effects of product ima..:
Underwood, Robert L.
;
Klein, Noreen M.
;
Burke, Raymond R.
Journal of Product & Brand Management. 10 (2001) 7 - p. 403-422 , 2001
Link:
https://doi.org/10.1108/..
?
7
Expectation Processes in Satisfaction Formation: A Field St..:
Oliver, Richard L.
;
Burke, Raymond R.
Journal of Service Research. 1 (1999) 3 - p. 196-214 , 1999
Link:
https://doi.org/10.1177/..
?
8
Brand equity and the extendibility of brand names:
Rangaswamy, Arvind
;
Burke, Raymond R.
;
Oliva, Terence A.
International Journal of Research in Marketing. 10 (1993) 1 - p. 61-75 , 1993
Link:
https://doi.org/10.1016/..
?
9
Comparing Dynamic Consumer Choice in Real and Computer-Simu..:
Burke, Raymond R.
;
Harlam, Bari A.
;
Kahn, Barbara E.
.
Journal of Consumer Research. 19 (1992) 1 - p. 71 , 1992
Link:
https://doi.org/10.1086/..
?
10
Comparing Dynamic Consumer Choice in Real and Computer-Simu..:
Burke, Raymond R.
;
Harlam, Bari A.
;
Kahn, Barbara E.
.
Journal of Consumer Research. 19 (1992) 1 - p. 71-82 , 1992
Link:
https://www.jstor.org/st..
?
11
Reasoning with empirical marketing knowledge:
Burke, Raymond R.
International Journal of Research in Marketing. 8 (1991) 1 - p. 75-90 , 1991
Link:
https://doi.org/10.1016/..
?
12
A nonspatial methodology for the analysis of two-way proxim..:
DeSarbo, Wayne S.
;
Manrai, Ajay K.
;
Burke, Raymond R.
Psychometrika. 55 (1990) 2 - p. 229-253 , 1990
Link:
https://doi.org/10.1007/..
?
13
A Knowledge-Based System for Advertising Design:
Burke, Raymond R.
;
Rangaswamy, Arvind
;
Wind, Jerry
.
Marketing Science. 9 (1990) 3 - p. 212-229 , 1990
Link:
https://www.jstor.org/st..
?
14
Developing Marketing Expert Systems: An Application to Inte..:
Rangaswamy, Arvind
;
Eliashberg, Jehoshua
;
Burke, Raymond R.
.
Journal of Marketing. 53 (1989) 4 - p. 24-39 , 1989
Link:
https://www.jstor.org/st..
?
15
Competitive Interference and Consumer Memory for Advertisin:
Burke, Raymond R.
;
Srull, Thomas K.
Journal of Consumer Research. 15 (1988) 1 - p. 55 , 1988
Link:
https://doi.org/10.1086/..
1-15