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Hennig-Thurau, Thorsten
86
results:
Articles (Online) X
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english (72)
german (8)
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1
Navigating the enterprise metaverse: How virtual reality af..:
Aliman, Dorothea Nilusha
;
Hennig-Thurau, Thorsten
;
Henke, André
Business Horizons. , 2024
Link:
https://doi.org/10.1016/..
?
2
When the antidote is the poison: Investigating the relation..:
Jütte, David
;
Hennig-Thurau, Thorsten
;
Cziehso, Gerrit
..
PLOS ONE. 19 (2024) 2 - p. e0296423 , 2024
Link:
https://doi.org/10.1371/..
?
3
Digital capital: Importance for social status in contempora..:
Rodríguez-Camacho, Javier A.
;
Linder, Marc
;
Jütte, David
.
Computers in Human Behavior. 159 (2024) - p. 108316 , 2024
Link:
https://doi.org/10.1016/..
?
4
More important than ever before? Assessing readers' willing..:
Bomnüter, Udo
;
Hansen, Nele
;
Beuthner, Michael
..
Journal of Media Business Studies. 21 (2023) 2 - p. 109-132 , 2023
Link:
https://doi.org/10.1080/..
?
5
Applying option thinking to value experiential marketing co..:
Völckner, Franziska
;
Spann, Martin
;
Sattler, Henrik
...
Journal of Media Economics. 35 (2023) 1-2 - p. 1-27 , 2023
Link:
https://doi.org/10.1080/..
?
6
Making new enemies: How suppliers' digital disintermediatio..:
Schauerte, Nico
;
Schauerte, Ricarda
;
Becker, Maren
.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 672-694 , 2023
Link:
https://doi.org/10.1007/..
?
7
Metaverse Marketing:
Hennig-Thurau, Thorsten
;
Ognibeni, Björn
NIM Marketing Intelligence Review. 14 (2022) 2 - p. 43-47 , 2022
Link:
https://doi.org/10.2478/..
?
8
Searching for word of mouth in the digital age: Determinant..:
Bartschat, Maria
;
Cziehso, Gerrit
;
Hennig-Thurau, Thorsten
Journal of Business Research. 141 (2022) - p. 393-409 , 2022
Link:
https://doi.org/10.1016/..
?
9
Social interactions in the metaverse: Framework, initial ev..:
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, Alina M.
...
Journal of the Academy of Marketing Science. 51 (2022) 4 - p. 889-913 , 2022
Link:
https://doi.org/10.1007/..
?
10
Social media resources and capabilities as strategic determ..:
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
International Journal of Research in Marketing. 38 (2021) 3 - p. 549-571 , 2021
Link:
https://doi.org/10.1016/..
?
11
The Economics of Filmed Entertainment in the Digital Era:
Hennig-Thurau, Thorsten
;
Ravid, S. Abraham
;
Sorenson, Olav
Journal of Cultural Economics. 45 (2021) 2 - p. 157-170 , 2021
Link:
https://doi.org/10.1007/..
?
12
Pre-release consumer buzz:
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
.
Journal of the Academy of Marketing Science. 46 (2018) 2 - p. 338-360 , 2018
Link:
https://doi.org/10.1007/..
?
13
The Role of the Partner Brand's Social Media Power in Brand..:
Kupfer, Ann-Kristin
;
vor der Holte, Nora Pähler
;
Kübler, Raoul V.
.
Journal of Marketing. 82 (2018) 3 - p. 25-44 , 2018
Link:
https://www.jstor.org/st..
?
14
The Role of the Partner Brand's Social Media Power in Brand..:
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
;
Kübler, Raoul V.
.
Journal of Marketing. 82 (2018) 3 - p. 25-44 , 2018
Link:
https://doi.org/10.1509/..
?
15
Brand crises in the digital age: The short- and long-term e..:
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
International Journal of Research in Marketing. 35 (2018) 4 - p. 557-574 , 2018
Link:
https://doi.org/10.1016/..
1-15