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Allan, Stephen
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Optimization of operational decisions in digital advertisin 

, In: Channel strategies and marketing mix in a connected world / Saibal Ray, Shuya Yin, editors
a literature review 
Agrawal, Narendra ; Najafi-Asadolahi, Sami ; Smith, Stephen A.. (2020)  - p. 99-146
Copies:  Zentrale:E02 a bwl 414.2/060
 
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