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Bano, K.
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Will you defend your loved brand?:

, In: Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland)
Javed, Mansoor ; Mansoor, Bano. (2015)  - p. 31-54
Copies:  BB WiWi: 11a bwl 441.5/698
 
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