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Bathla, Devesh
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Technology enablement for augmenting employee productivity:

, In: Enhancing customer engagement through location-based marketing / Amandeep Singh, Amit Mittal, Murat Unanoğlu
Bathla, Devesh ; Ahuja, Raina. (2023)  - p. 26-43
Copies:  Zentrale:E02 a bwl 419/638
 
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Redefining marketing rules through smart devices:

, In: Enhancing customer engagement through location-based marketing / Amandeep Singh, Amit Mittal, Murat Unanoğlu
Bathla, Devesh ; Ahuja, Raina. (2023)  - p. 217-229
Copies:  Zentrale:E02 a bwl 419/638
 
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