Bodet, L.
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Ethics within sponsorship:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
Chanavat, Nicolas ; Bodet, Guillaume. (2021)  - p. 444-456
Copies:  BB WiWi: 11a bwl 419/305
 
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The spectators' perspective:

, In: Routledge handbook of sports event management / ed. by Milena M. Parent and Jean-Loup Chappelet
Bodet, Guillaume. (2015)  - p. 163-180
Copies:  :TB Technik To IX.4 Pare; TB Nautik 19/1.4.1 Par7 (2015)
 
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The sponsors' perspective:

, In: Routledge handbook of sports event management / ed. by Milena M. Parent and Jean-Loup Chappelet
Séguin, Benoît ; Bodet, Guillaume. (2015)  - p. 306-326
Copies:  :TB Technik To IX.4 Pare; TB Nautik 19/1.4.1 Par7 (2015)
 
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