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, In: Sensory marketing / ed. by Aradhna Krishna

auditory processing of novel nonword brand names

Carnevale, Marina ; Lerman, Dawn ; Luna, David. (2010) - p. 183-198

Copies: BB WiWi: 11a bwl 433/997

, In: CIOs and the digital transformation / Giorgio Bongiorno, Daniele Rizzo, Giovanni Vaia, editors

towards an enterpreneurial role

Carnevale Maffè, Carlo Alberto. (2018) - p. 61-68

Copies: BB WiWi: 11a bwl 378.3/348

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