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Marketingtheorie / hrsg. von Werner Kroeber-Riel
1
Prognose des Marktanteils eines Produktes auf Grund von Ver..:
, In:Copies: Zentrale; TB Wirtschaft;
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The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
2
The sales ethics subculture:
, In:Copies:
BB WiWi: 11a bwl 419/305
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Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
3
The domain of corporate social responsibility and marketing:
, In:
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Handbook on ethics and marketing / ed. by Alexander Nill
4
A review of ethical decision-making models in marketing:
, In:Copies:
BB WiWi: 11a bwl 419/047
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Commodity Marketing / Margit Enke; Anja Geigenmüller; Alexander Leischnig (Hrsg.)
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A historiacal reveiw and reconceptualization of commodity m..:
, In:Copies:
BB WiWi: 11a bwl 419/068(3)
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