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Devlin, James J.
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1

Branding financial services:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Devlin, James. (2016)  - p. 524-535
Copies:  BB WiWi: 11a bwl 485/345
 
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2

Brand architecture in services 

the example of retail financial services 
Devlin, James. (2010)  - p. 33-52
Copies:  BB WiWi: 11a bwl 485/207-3
 
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3

Consumer perceptions of brand architecture in financial ser..:

Devlin, James F.. (2010)  - p. 53-67
Copies:  BB WiWi: 11a bwl 485/207-3
 
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