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Dong, Beibei
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The CRM process and the banking industry 

, In: Advances in banking technology and management / Vadlamani Ravi, [ed.]
insights from the marketing literature 
Raman, Kalyan ; Mantrala, Murali K. ; Krafft, Manfred.. (2008)  - p. 159-185
Copies:  BB WiWi: 11a swl 235/432
 
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