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Contemporary perspectives on corporate marketing / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
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Confucius meets Mao
, In:the changing Chinese national identity and implications for...
Copies:
TB BHV: wir 620/138
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Contemplating corporate marketing, identity and communication / ed. by Klement Podnar and John M.T. Balmer
2
Corporate communications in China
, In:a preliminary study
Copies:
Zentrale:E02 a bwl 464.1/232; BB WiWi: 11a bwl 464.1/232a
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