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Farley, John
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Marketing reform 

, In: Does marketing need reform? / Jagdish N. Sheth ... eds.
a meta-analytic, best practice framework for using marketin... 
Farley, John U. ; Kopalle, Praveen K.. (2006)  - p. 312-316
Copies:  TB Nautik 19/0 She 3(2006)/Magazin
 
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The structure of survey-based brand metrics:

Lehmann, Donald R.. (2010)  - p. 71-93
Copies:  Zentrale:E02 a bwl 485/207-2
 
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