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Gupta, Saumya
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Advent of new media marketing techniques 

, In: Application of gaming in new media marketing / Pratika Mishra, Swati Oberoi Dham
the inevitable disruption 
Gupta, Harshita ; Singh, Saumya. (2019)  - p. 1-22
Copies:  Zentrale:E02 a bwl 419 s/016
 
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