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He, Chuan-Shu
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1

Social media usage and responses to social media advertisin..:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Chu, Shu-chuan ; Kamal, Sara. (2012)  - p. 398-419
Copies:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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2

An investigation of social media usage, brand consciousness..:

, In: Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
Chu, Shu-chuan ; Kamal, Sara. (2011)  - p. 181-192
Copies:  Zentrale:E02 a bwl 430/328; BB WiWi: 11a bwl 430/328a
 
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3

"Chinese Party Publicity Inc." conglomerated the case of th..:

, In: Political regimes and the media in East Asia / ed. by Krishna Sen and Terence Lee
Lee, Chin-Chuan ; He, Zhou ; Huang, Yu. (2008)  - p. 11-30
Copies:  Zentrale:E03 a puz 053.2 5aa/973
 
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4

Strategic leadership of Sunzi in the art of war:

, In: Leadership and management in China / ed. by Chao-Chuan Chen and Yueh-Ting Lee
Sun, Hai-Fa ; Zhang, Shi-He ; Chen, Chao-Chuan. (2008)  - p. 143-168
Copies: TB Wirtschaft;
 
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