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Hegner, Franziska S.
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Product type and personality in brand relationships:

, In: Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland)
Voorn, Ronald. (2015)  - p. 83-107
Copies:  BB WiWi: 11a bwl 441.5/698
 
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