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Herr, Paul M.
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1

Strategies for leveraging master brands 

, In: Measuring and managing brands / ed. by Richard Elliott
how to bypass the risks of direct extentions 
Farquhar, Peter H. ; Han, Julia Y. ; Herr, Paul M... (2009)  - p. 156-174
Copies:  BB WiWi: 11a bwl 485/712-2
 
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2

The identity of the Jewish people before and after the dest.. 

, In: Jewish identities in Antiquity / ed. by Lee I. Levine ...
Continuity or change? 
Her, Mosheh David. (2009)  - p. 211-236
Copies:  Zentrale:E03 a rel 418/909
 
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