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Hewett, Kelly
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Firm strategies for one-on-one exchanges with customers in ..:

, In: The SAGE handbook of social media marketing / edited by Annmarie Hanlon and Tracy L.Tuten
Hewett, Kelly ; Hoornaert, Steven ; Meire, Matthijs. (2022)  - p. 358-372
Copies:  BB WiWi: 11a bwl 419 s/454
 
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Managing images in different cultures 

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
a cross-national study of color meanings and preferences 
Madden, Thomas Justin ; Hewett, Kelly. (2009)  - p. 382-400
Copies:  BB WiWi: 11a bwl 485/712-4
 
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Balancing standardization and adaptation for product perfor..:

Subramaniam, Mohan ; Hewett, Kelly. (2006)  - p. 61-82
Copies:  BB WiWi: 11a bwl 404/777-5
 
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