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Ho-Yin Chow
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Use of causal models in marketing research 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
a review 
Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin. (2009)  - p. 541-568
Copies:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3
 
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