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Houghton, Jonathan D.R.
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Report of American Marketing Association Committee on marke..:

, In: The nature and scope of marketing research / ed. by David F. Birks and Tim Macer
Crossley, Archibald ; Houghton, Dale ; Robinson, D. E... (2009)  - p. 11-43
Copies:  Zentrale:E02 a bwl 402.2/014-1; BB WiWi: 11a bwl 402.2/014a-1
 
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