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Hu, Lichao
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Chinese firms' export strategy 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
OBM or OEM? 
Han, Zhonghe ; Hu, Zuohao ; Zheng, Lichao. (2017)  - p. 77-97
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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