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Hu, Zhi
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Main topics and research framework of Chinese firms' intern..:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Hu, Zuohao ; Yang, Zhilin. (2017)  - p. 1-16
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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Development and main contents of international branding res..:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Ju, Xuenan ; Hu, Zuohao ; Yang, Zhilin. (2017)  - p. 17-38
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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