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Handbook of partial least squares / Vincenzo Esposito Vinzi ..., eds.
1
Modeling customer satisfaction
, In:a comparative performance evaluation of covariance structur...
Copies:
Zentrale:E02 a vwl 912.7/362; BB WiWi: 11a vwl 912.7/362a
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Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
2
Use of causal models in marketing research
, In:a review
Copies:
Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3