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Ju, Wei-Na
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Diversity issues in consumer psychology:

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
Williams, Jerome D. ; Lee, Wei-Na. (2008)  - p. 877-912
Copies:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a
 
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All die toten Flieger:

, In: Über den Feldern / hrsg. von Horst Lauinger
Faulkner, William. (2014)  - p. 629-652
Copies:  Zentrale:E03 a asl 959.9 kri/767
 
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3

Understanding the role of culture in advertising:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Lee, Wei-Na ; Yoo, Jinnie Jinyoung. (2012)  - p. 20-41
Copies:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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