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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
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Key components of a digital marketing strategy:
, In:Copies:
Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
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The science of service systems / Haluk Demirkan ... eds. Foreword by Richard B. Chase
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Service customization research
, In:a review and future directions
Copies:
Zentrale:E02 a swl 040/710
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Innovations in supply chain management for information systems / John Wang, [editor]
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A Nelder and Mead methodology for solving small fixed-charg..:
, In:Copies:
BB WiWi: 11a bwl 276/616
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Handbook on electronic commerce / Michael Shaw ... (ed.)
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The internet information market
, In:the emerging role of intermediaries
Copies:
TB Nautik 17/1.1.8 Han.1/Magazin