Kim, Kyeong-Hwa
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Unplanned behaviour of exhibition attendees and the booth r.. 

, In: Information and communication technologies in tourism 2013 / Lorenzo Cantoni ... [eds.]
the goal framing theory perspective 
Chung, Namho ; Koo, Chulmo. (2013)  - p. 460-471
Copies:  TB BHV: tur 40/1(2013)
 
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Acceptance of brand extensions 

, In: Measuring and managing brands / ed. by Richard Elliott
interactive influences of product category similarity, typi... 
Park, Jon-won ; Kim, JungKeun. (2009)  - p. 203-223
Copies:  BB WiWi: 11a bwl 485/712-2
 
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