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Lee, Wei
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1

Diversity issues in consumer psychology:

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
Williams, Jerome D. ; Lee, Wei-Na. (2008)  - p. 877-912
Copies:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a
 
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2

The law of demand and Electronic Road Pricing in Singapore:

, In: Konsumenten im Fokus der Wissenschaft / hrsg. von Kurt Gedrich ...
Eugene, Lee Wei Ming ; Bao, Pek Shi ; Prasad, Vina Jie-Min.. (2007)  - p. 121-129
Copies:  TB Nautik 24/4 Kon 4 (2007)
 
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3

Effects of computer/video games and beyond:

, In: Media effects / edited by Jennings Bryant and Mary Beth Oliver
Lee, Kwan Min ; Peng, Wei ; Park, Namkee. (2009)  - p. 551-566
Copies:  Zentrale:E03 a puz 033/903
 
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4

The evolution of planning for information systems:

, In: Planning for information systems / William R. King (editor)
Lee, Gwo-guang ; Hsu, Wei-lin. (2009)  - p. 19-33
Copies:  Zentrale:E02 a bwl 110.2/768; BB WiWi: 11a bwl 110.2/768a
 
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5

Consumer intention to use QR code:

, In: Handbook of research on leveraging consumer psychology for effective customer engagement / Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
Tze Yien Chen ; Wei Shen Ng ; Wei Ling Tan.... (2017)  - p. 202-220
Copies:  BB WiWi: 11a vwl 102/794
 
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6

Wrestling over the Trans-Pacific Partnership 

, In: The Trans-Pacific Partnership and the path to Free Trade in the Asia-Pacific / edited by Peter C. Y. Chow (Professor of Economics, City University of New York, USA)
US strategic interests, China's responses, and Taiwan's mem... 
Cheng, Tun-jen ; Lee, Wei-chin. (2016)  - p. 49-77
Copies:  BB WiWi: 11a vwl 577/887
 
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7

Managing risk in sovereign bond portfolios 

, In: International financial markets / ed. by Hung-gay Fung ...
the impact of sovereign and call risks on duration 
Xie, Yan Alice. (2013)  - p. 109-124
Copies:  BB WiWi: 11a swl 188/625
 
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8

Understanding the role of culture in advertising:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Lee, Wei-Na ; Yoo, Jinnie Jinyoung. (2012)  - p. 20-41
Copies:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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