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Lee, Yoo Kyung
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Exploring TripAdvisor:

, In: Open tourism / Roman Egger, Igor Gula, Dominik Walcher, editors
Yoo, Kyung-Hyan ; Gretzel, Ulrike ; Sigala, Marianna. (2016)  - p. 239-255
Copies: Zentrale; TB BHV; TB Wirtschaft; TB Sozialw.;
 
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Understanding the role of culture in advertising:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Lee, Wei-Na ; Yoo, Jinnie Jinyoung. (2012)  - p. 20-41
Copies:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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