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Liao, Mei-Hua
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Operationalizing the marketing concept in the nonprofit sec..:

, In: The evolution of nonprofit marketing / ed. by Elizabeth Parsons ...
Sargeant, Adrian ; Liao, Mei-Na. (2008)  - p. 264-281
Copies:  BB WiWi: 11a bwl 420 npo/838-1
 
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