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Lindquist, Lee A
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Managers' evaluation of research design and its impact on t.. 

, In: The nature and scope of marketing research / ed. by David F. Birks and Tim Macer
an experimental approach 
Lee, Hanjoon ; Lindquist, Jay D.. (2009)  - p. 310-328
Copies:  Zentrale:E02 a bwl 402.2/014-1; BB WiWi: 11a bwl 402.2/014a-1
 
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