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Marinova, T.Y.
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1

Value in marketing 

, In: Value in marketing / edited by Marin A. Marinov
what is it and why does it matter? 
Marinov, Marin A. ; Marinova, Svetla T.. (2020)  - p. 1-8
Copies:  Zentrale:E02 a bwl 419/004
 
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2

Value creation in context 

, In: Value in marketing / edited by Marin A. Marinov
a value chain locus perspective 
Marinova, Svetla T. ; Freeman, Susan ; Marinov, Marin A.. (2020)  - p. 180-210
Copies:  Zentrale:E02 a bwl 419/004
 
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3

Value co-creation in social media networks:

, In: Value in marketing / edited by Marin A. Marinov
Marinova, Svetla T. ; Eduardsen, Jonas ; Marinov, Marin A.. (2020)  - p. 163-179
Copies:  Zentrale:E02 a bwl 419/004
 
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4

Value branding in emerging economies as a social dimension ..:

, In: Research handbook of marketing in emerging economies / edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark)
Kumar, S. Ramesh ; Marinova, Svetla T.. (2017)  - p. 146-162
Copies:  BB WiWi: 11a bwl 404/212
 
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5

Perceived advertising intrusiveness and avoidance in emergi..:

, In: Research handbook of marketing in emerging economies / edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark)
Petrovici, Dan A. ; Marinova, Svetla T. ; Marinov, Marin A.. (2017)  - p. 125-145
Copies:  BB WiWi: 11a bwl 404/212
 
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6

International business and emerging economies:

, In: Impacts of emerging economies and firms on international business / ed. by Marin A. Marinov ...
Marinov, Marin A.. (2012)  - p. 1-12
Copies:  BB WiWi: 11a bwl 012.9/490
 
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7

Institutional field for outward foreign direct investment 

, In: Institutional theory in international business and management / ed. by Laszlo Tihanyi; Timothy Devinney; Torben Pedersen
a theoretical extension? 
Marinova, Svetla T.. (2012)  - p. 233-261
Copies:  BB WiWi: 11a bwl 012.9/420; TB Nautik 15/9.3.1 Ins. 1
 
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8

Development of international entrepreneurial opportunities ..:

, In: Impacts of emerging economies and firms on international business / ed. by Marin A. Marinov ...
Masango, Shingairai Grace. (2012)  - p. 302-316
Copies:  BB WiWi: 11a bwl 012.9/490
 
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9

The brewing industry in CEE 

, In: The changing nature of doing business in transition economies / ed. by Marin Marinov ...
growth and development 
Larimo, Jorma. (2011)  - p. 87-103
Copies:  Zentrale:E02 a bwl 013.5/720; BB WiWi: 11a bwl 013.5/720a
 
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10

Exchange and embeddedness in the development of business re.. 

, In: The end of transformation? / Rainhart Lang [Hrsg.]
theoretical considerations and empirical evidence from Cent... 
Marinov, Marin A.. (2005)  - p. 387-406
Copies:  Zentrale:E02 a vwl 324/924; BB WiWi: 11a vwl 324/924a
 
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11

Characteristics of Japanese foreign direct investment in Ce..:

, In: Foreign direct investment in Central and Eastern Europe / ed. by Svetla Trifonova Marinova; Marin Alexandrov Marinov
Marinov, Marin A.. (2003)  - p. 155-180
Copies:  BB WiWi: 11a vwl 228.1 4an/083
 
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12

Motives and strategies for foreign direct investment in Cen..:

, In: Foreign direct investment in Central and Eastern Europe / ed. by Svetla Trifonova Marinova; Marin Alexandrov Marinov
Marinova, Svetla T.. (2003)  - p. 93-116
Copies:  BB WiWi: 11a vwl 228.1 4an/083
 
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