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Martínez-Miranda, Verónica
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Consumption symbols as carriers of culture 

a study of Japanese and Spanish brand personality construct 
Aaker, Jennifer ; Benet-Martínez, Verónica ; Garolera, Jordi. (2010)  - p. 305-338
Copies:  Zentrale:E02 a bwl 485/207-2
 
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2

Consumption symbols as carriers of culture 

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
a study of Japanese and Spanish brand personality construct 
Aaker, Jennifer ; Garolera, Jordi. (2009)  - p. 84-120
Copies:  BB WiWi: 11a bwl 485/712-4
 
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