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Mattila, Olli S.
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1

Effects of message appeal when communicating CSR initiative:

, In: Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
Andreu, Luisa ; Mattila, Anna S. ; Aldás, Joaquin. (2011)  - p. 263-277
Copies:  Zentrale:E02 a bwl 430/328; BB WiWi: 11a bwl 430/328a
 
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2

A re-examination of the generalizability of the Aaker brand..:

, In: The evolution of brands / ed. by Richard Elliott
Austin, Jon R. ; Siguaw, Judy A. ; Mattila, Anna S.. (2009)  - p. 128-148
Copies:  BB WiWi: 11a bwl 485/712-1
 
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Legal vocabulary:

, In: The Oxford handbook of language and law / ed. by Peter M. Tiersma and Lawrence M. Solan
Mattila, Heikki E. S.. (2012)  - p. 27-38
Copies:  BB Nat.-NW1: h jur 024/143; Zentrale:E03 a ang 112.1/978
 
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