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McCarthy, S
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1

Managing negative feedback effects associated with brand ex.. 

the impact of alternative branding strategies 
Milberg, Sandra J.. (2010)  - p. 221-241
Copies:  BB WiWi: 11a bwl 485/207-3
 
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2

Improving competitive position using branded ingredients:

McCarthy, Michael S. ; Norris, Donald G.. (2010)  - p. 95-116
Copies:  BB WiWi: 11a bwl 485/207-3
 
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3

New brands versus brand extensions, attitudes versus choice 

experimental evidence for theory and practice 
McCarthy, Michael S. ; Milberg, Sandra J.. (2010)  - p. 345-360
Copies:  BB WiWi: 11a bwl 485/207-3
 
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4

Russian multinationals 

, In: Emerging multinationals in emerging markets / ed. by Ravi Ramamurti and Jitendra V. Singh
natural resource champions 
McCarthy, Daniel J. ; Vikhanski, Oleg S.. (2009)  - p. 167-199
Copies:  BB WiWi: 11a bwl 013.5/185
 
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5

Retirement wealth and lifetime earnings variability:

, In: Retirement provision in scary markets / ed. by Hazel Bateman
Phillips, John W. R. ; Au, Andrew ; Mitchell, Olivia S... (2007)  - p. 78-99
Copies:  BB WiWi: 11a swl 616/770
 
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6

Leadership development in Russia:

, In: Human resource management in Russia / ed. by Michel E. Domsch and Tatjana Lidokhover
Šekšnja, Stanislav V.. (2007)  - p. 43-64
Copies:  BB WiWi: 11a bwl 159.5 4sa/749; TB Nautik 91/2.1 Hum. 4 (2007)
 
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7

Economic transition and demand pattern 

, In: Market development in China / ed. by Belton M. Fleisher, Haizheng Li, and Shunfeng Song
evidence from China's paper and paperboard industry 
Li, Haizheng. (2007)  - p. 124-145
Copies:  TB Nautik 32/1.1 Mar. 1 (2007)/Magazin
 
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