Merrilees, Bill
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Internal branding: dissecting, re-analysing and re-directin..:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Merrilees, Bill. (2016)  - p. 324-337
Copies:  BB WiWi: 11a bwl 485/345
 
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