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Mittal, Vikas
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1

Customer loyalty in electronically mediated environments:

, In: E-Services / Heiner Evanschitzky ... (Eds.)
Mittal, Vikas ; Tsiros, Michael. (2007)  - p. 79-109
Copies:  Zentrale:E02 a swl 050/506
 
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2

Learning and using electronic information products and serv.. 

a field study 
Mittal, Vikas. (2007)  - p. 36-48
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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3

Customer engagement and employee engagement 

, In: Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
a research review and agenda 
Mittal, Vikas ; Han, Kyuhong ; Westbrook, Robert A.. (2018)  - p. 173-201
Copies:  BB WiWi: 11a bwl 424/883
 
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4

Managing customer satisfaction:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Mittal, Vikas ; Frennea, Carly. (2012)  - p. 261-286
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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