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Moe, Wendy W.
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Digital and internet marketing:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Moe, Wendy W. ; Schweidel, David A.. (2014)  - p. 319-340
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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