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Müller, Kay
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BMW Group - BMW, Rolls-Royce und MINI 

, In: Markenmanagement in der Automobilindustrie / Bernd Gottschalk; Ralf Kalmbach; Jan Dannenberg (Hrsg.)
emotionale Strahlkraft in Reinkultur 
Müller-Ötvös, Torsten ; Robertson, Ian ; Segler, Kay. (2005)  - p. 163-198
Copies:  BB WiWi: 11a swl 789.5/108(2); Zentrale:E02 a swl 789.5/108(2)a
 
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