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Muller, Eitan
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Waterfall and sprinkler new-product strategies in competiti..:

Kalish, Shlomo ; Mahajan, Vijay ; Muller, Eitan. (2006)  - p. 257-276
Copies:  BB WiWi: 11a bwl 404/777-5
 
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Innovation diffusion:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Muller, Eitan. (2014)  - p. 77-97
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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